If you’re reading this article, it’s probably because you’ve decided to become a mobile hairstylist and are looking to grow your followers from scratch but don’t know how to do it.
But first of all, just what is a mobile hairstylist?
A mobile hairstylist is a freelancer hairdresser who offers her hairstyling services to her clients in the comfort of their own home.
Nowadays, a lot of Nigerian mobile hairstylists promote their services on popular social media platforms such as Facebook, Twitter, Naija Hairland and Instagram.
They understand the power of social media and know that if used properly they will eventually get discovered by their target customers.
Now, because the almighty algorithm on big social media platforms are ever changing, influencers and wannabe influencers alike are finding it challenging to get discovered by new and old followers.
Nevertheless, it is still doable, if only you follow these 4 proven steps and most importantly stay consistent.
Here are 4 easy methods you must follow as a mobile hairstylist to get your 4000 followers in no later than a month:
1. Short videos:
Releasing short videos like Instagram’s Reels, and Shorts on YouTube will guarantee that these social media hunts pushes your videos out to as many people as they possible can.
2. Hashtags:
Use appropriate and specific hashtags. As a hairstylist you must remember that you are targeting a very specific customer base. Men and women who want to get their hair done. Now most of these customers would usually search for a mobile hairstylist using a location in their hash tag.
For example, if a customer was on Instagram searching for a mobile hairstylist in the city of Abuja they would use the hash tag #naijahairlandhairstylists, #abujahair or to be more specific #abujamobilehairstylist, The algorithm will then produce all the mobile hairstylist who have used these hash tags depending on popularity. It will ensure that followers and customers who constantly use these hashtags find you with ease. So remember to use specific hashtags in every single social media post to make it easier to be discovered.
3. Frequency:
Experts recommend putting out videos, and posts as frequent as 3 to 5 times a week will help your followership on social media grow.
But if you want the 4000 followership mark in as short as a month, we recommend putting out posts as frequent as 3 to 5 times in a day.
4. Engagement:
Social media has the power to bring people closer together irrespective of borders and oceans in between. Engaging as much as possible with your followers will help your audience feel a connect to you. Engage at all times on comments left on your post, even if it’s as little as someone leaving a laughing emoji or a heart emoji on your published post, reply then with a smile or an emoji.
Having better social media engagement means your audience have a stronger relationship with your brand. In turn, this gives you more opportunities to build brand loyalty as a mobile hairstylist, increase word-of-mouth referrals and increases the chances of your audience wanting to book your services. Always remember to engage. Also engage with other creators both in your industry and other industries.
In addition, when people engage with your content, the algorithm will see that content as important and push it to even more people to see, watch and engage with and that will in turn fetch you more followers and get you to your 4000 followers in a short while.
If you prefer to catch the recap of this article, watch the video, watch here.
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